Disney's "Mars Needs Moms" - A flop!?

One of the most recent 3D films to be distributed is 'Mars needs mom' produced by Robert Zemeckis, it follows the story of a nine year old, Milo who doesn't eat his broccoli, and whose mother ends up being kidnapped by Martians, the film seems to be a successful choice for 3D distributors at the time, however the film cost abouyt $175m to make and market, yet grossed less than $7m on its opening weekend in the US, this boom causing a huge backlash to the 3D film industry. Bad storylines, poor quality and high ticket prices are all resulting in 3D film flopping so often, costing companies more money than the films are actually managing to make back. Prices are being argued back and forth, whether to be cut or increased, however many directors are arguing that people would be willing to pay a substantial difference in ticket price compared to a 2D ticket, if the film is fully emersiful and give an audience the real 'wow' factor.