Mark Kermode on piracy

Copyright infirngement and piracy when unauthorized copies are made of music and music, incidients of this sort have massively increased since the 1970's as growing technology has enabled the unauthorised duplication to be recorded copy alot more discreetly than before. Copyright infringement surged in the entertainment industry after the advent of the VHS home video equipment. Initially, unauthorized recordings were made using hand-held video cameras to surreptitiously record movies shown at movie theaters. Mark kermode argues that instead of removing peoples hald held mobile phones before entering a movie theatre or cinema, the solution is to make the movie available in the format that people want to see it, be that DVD release or downloadable to mobiles and computers, on the day of the release, the use of this simultaneous release could reduce piracy due to the availability of the movie straight away in many different formats making it less tempting to go into the cinema screening to record it for home use and resale, or for it to be leaked on the internet as an illegal download. The low budget move Mum and Dad was simultaneously released in the cinemas and by DVD release, and finanically the movie sold well, since this film, other distributors have followed Mum and Dad and released their film in simulataneous formats. it has been argued against this however, that it could take away from the cinema experience, damaging the box office of film releases, however Mark Kermode feels instead of ending cinema, it will broaden the movie to whole new revenues.